INDUSTRY:
Healthcare
CLIENT:
The Functional Nutritionist
YEAR:
2022
CATEGORY:
Branding
The Functional Nutritionist
TFC is a wellness brand rooted in functional nutrition—designed to help people get to the root of their health concerns, not just chase symptoms. Grounded in science and built on clarity, TFC empowers individuals to better understand how food, lifestyle, and biology interact in real, sustainable ways.
The brand is intentionally minimal and smart. Every detail—from visual identity to tone of voice—reflects a calm confidence, stripping away the noise of wellness trends in favor of honest, evidence-based solutions. It’s approachable, precise, and deeply human.
TFC exists for those ready to take their health seriously—not through quick fixes, but through deeper insight and long-term change. It’s wellness, redefined with purpose.
