INDUSTRY:
Beauty
CLIENT:
Ikon
YEAR:
2026
CATEGORY:
Branding
Ikon
We extended the identity into a packaging system designed to make the product feel collectible before it is even opened. Bright magenta becomes the foundation, while oversized graphic shapes, playful illustrations, and contrasting typography create a distinctive shelf presence.
From the press-on nail boxes to the adhesive tabs, every touchpoint was designed as part of the same visual world. Rather than treating packaging as a container for the product, we made it an extension of the brand itself, tactile, recognisable, and designed to be noticed.
The visual direction continues beyond the identity and packaging through a series of art-directed product images. Bold colour fields, sculptural lighting, hands, nails, and playful props create a campaign language that feels tactile and contemporary.
The photography was intentionally designed to make the products feel like objects of desire rather than simply beauty essentials. Every frame reinforces the same idea at the heart of Ikon: beauty should be expressive, personal, and fun.
