INDUSTRY:
Cosmetics
CLIENT:
XENA
YEAR:
2020
CATEGORY:
Branding
Xena
Xena is a high-end fragrance brand rooted in Arabesque aesthetics, blending regional heritage with contemporary sophistication. It draws inspiration from the duality of its namesake—fierce yet feminine, bold yet graceful—creating a scent experience that is both powerful and poetic.
The brand identity is built on contrast: soft textures meet sharp silhouettes, intricate details meet clean compositions. Xena is not just a perfume—it’s a statement. Each fragrance is designed to evoke presence, leaving a lasting impression through deliberate craftsmanship and narrative depth.
From the visual language to packaging and tone of voice, Xena expresses unapologetic distinction. It speaks to those who carry quiet confidence and refined strength. This is scent as identity—elevated, intentional, and made to linger.
