INDUSTRY:
FMCG
CLIENT:
The Mill
YEAR:
2024
CATEGORY:
Branding
The Mill
The Mill is an FMCG brand dedicated to elevating everyday staples into standout essentials. With a vision to become the leading name in sauces and specialty products across the region, The Mill combines global standards with local familiarity—bringing innovation, trust, and quality to kitchen shelves everywhere.
Rooted in the essence of household reliability, The Mill offers a fresh and forward approach to condiments. From tomato ketchup to buffalo sauce, every product is designed with purpose and presented with clarity. Packaging isn’t just functional—it’s expressive, playful, and thoughtfully structured to enhance shelf appeal and user interaction. The bold “You’re running dangerously low!” messaging reinforces product engagement and encourages repeat purchases.
The brand identity fuses classical serif elegance with geometric precision—mirroring its blend of heritage and modernity. Typography, color systems, and spatial logic across packaging create a cohesive experience, while visual details like transparent design elements turn the product itself into a feature of the branding.
From shelves to countertops, The Mill brings bold flavor and fresh design to every kitchen. It’s more than a condiment—it’s a conversation starter. Everyday sauces, done unexpectedly well.
