INDUSTRY:
Retail Store
CLIENT:
Solelab
YEAR:
2021
CATEGORY:
Re-Branding
Solelab
Solelab is a curated sneaker and streetwear destination built for collectors, creators, and culture-driven consumers. More than a retail space, it’s a hub for hype, heritage, and hard-to-find drops—where every pair tells a story.
The identity is bold and urban, with a sharp graphic system and a minimal yet expressive tone. Think clean grids, oversized type, and just the right edge. Solelab blends street culture with premium curation, bridging the gap between underground energy and elevated retail.
As the brand expands into performance and movement, we developed a dedicated sub-logo to represent Solelab Active—its activewear direction. The mark carries the same attitude as the core brand, but with a leaner, more dynamic feel—built for motion, designed for style.
Solelab is growing beyond sneakers—shaping a lifestyle brand for those who live and move with purpose.
