INDUSTRY:
Speciality Coffee
CLIENT:
Origin Coffee Rosters
YEAR:
2020
CATEGORY:
Re-Branding
Origin Coffee Roasters
Origin Coffee Roasters is a celebration of culture through craft. Built on the idea that every bean has a story, the brand pairs exceptional roasting with a bold, artistic identity. Each coffee bag becomes a window into its place of origin, brought to life through vibrant illustrations that reflect the spirit, people, and traditions of that region.
The visual system is unapologetically expressive—featuring hand-drawn stamps and characters that turn each pack into a collectible piece of culture. Whether it's a colorful mask, a fruit vendor, or folkloric symbols, the artwork honors the communities that cultivate the coffee, inviting drinkers to engage with what’s behind the cup.
More than just a roaster, Origin positions itself as a storyteller—curating flavors with purpose and wrapping them in identity-rich design. The result is a brand that feels alive, global, and deeply human—designed to connect coffee lovers not only to quality, but to context.
