INDUSTRY:
F&B
CLIENT:
Brown Sugar
YEAR:
2022
CATEGORY:
Branding
Brown Sugar
Brown Sugar is a dessert concept that fuses minimalism with indulgence. Its visual identity is rooted in contrast—soft pinks set against deep forest greens, refined serif typography on matte finishes, and clean forms that let the product speak. From the elegantly boxed packaging to the playful tone of presentation, Brown Sugar delivers a high-design experience that feels both elevated and expressive.
The brand’s aesthetic is bold yet restrained. Glossy, sculptural hands create a surreal sense of interaction, turning every product moment into a statement. The soft-serve cups are dressed in dusty pinks, topped with rich toppings that hint at the brand’s namesake—warm, sweet, and deeply satisfying.
Brown Sugar isn’t just about desserts—it’s about mood, texture, and curation. Every detail is designed with intention, making it as much a visual treat as a culinary one.
