INDUSTRY:
FMCG
CLIENT:
Arabia
YEAR:
2021
CATEGORY:
Branding
Arabia
This brand is a vibrant reawakening of coffee culture—an FMCG name that reshapes tradition for the modern consumer. It draws from the soul of heritage but expresses it with fresh energy, bold colors, and a distinctly contemporary voice. Every element is crafted to reflect a culture of warmth and generosity, while positioning the brand as a dynamic force in today’s fast-moving retail world.
Rather than leaning on cliché or nostalgia, the brand introduces a spirited, joyful take on tradition. It speaks to a generation that knows where it comes from but isn’t afraid to redefine how those roots are expressed. With expressive visuals, playful character, and a confident tone, it invites people to see coffee not just as a drink, but as a cultural moment—made relevant, shareable, and memorable.
This is a brand built for today’s shelves and today’s homes—bold, fast-moving, and unmistakably rooted in tradition. It brings cultural rituals into everyday life with a fresh, modern spirit.
